Funnel & Trace replays every visitor's journey through your funnel — the pages they hit, the seconds of video they watched, the exact moment they walked away from checkout — then summarizes it for you in plain English.
One script tag. Works on any funnel page you can paste it into.
Most analytics counts heads at the door. Funnel & Trace follows each visitor through the building — so you stop guessing why your numbers look the way they do.
See the order people actually move in — who skips the opt-in, who loops back to the sales page, who arrives at checkout and from where. Step-by-step conversion rates come straight from real journeys, not assumptions.
Your VSL does the selling — so Funnel & Trace tracks how deep each visitor watches. See watch depth per visitor and per segment, and find the timestamp where attention falls off a cliff.
68% drop off at the 0:42 mark — right where the pitch turns to price. Worth testing a stronger reason-to-stay before the number lands.
Visitors who reached checkout and didn't buy are your warmest list. Funnel & Trace lines them up — with their journey, watch depth, and email when captured — and looks for the pattern they share.
An inverse heatmap of every funnel page: the sections visitors scroll past, stall on, or never reach. Find the paragraph that's killing momentum before you rewrite the whole page.
attention by page section — light = where they stop reading
Visitors from different sources behave differently — and Funnel & Trace shows you exactly how. Choose a source below and watch the whole funnel re-read itself: opt-in rate, video watch depth, the winning split-test route, and how each source responds to your follow-up emails.
Illustrative demo data. Your console shows the real numbers from your own traffic.
You shouldn't need to spelunk through charts every morning. Funnel & Trace reads its own data and tells you what changed, what's working, and what to look at next.
Traffic held steady (212 visitors, in line with your 7-day average) and opt-in rate ticked up to 19.2%.
The story is the VSL: visitors who watched past the 50% mark reached checkout at 4× the rate of those who didn't — but most drop-off is happening in the first quarter of the video.
Suggestion: your first 25% of watch time is the highest-leverage real estate in the funnel right now. The data for that segment is in Per-Page Detail.
Every morning: what happened, what changed, and one thing worth acting on — written from your actual visitor behavior, not generic tips.
Pick a date range and get a strategist's read of the whole funnel — where the leak is, how big it is, and which fix is likely to pay first.
A chat box that answers from your data. "Which traffic source produced yesterday's leads?" gets a real answer, with the numbers behind it.
Watch it happen. On the left, a visitor moves through your first page — watches the video, reads a testimonial, opens an FAQ, lingers on the price. On the right, the next page assembles itself from those moments, section by section. Drop one marker; Funnel & Trace fills the rest.
The full step-by-step method, the tools to follow it, and the support to actually see it through — built from what works.
I spent years trying everything and getting nowhere — so I put together the exact process that finally worked, and made it something anyone can follow.
“I’d honestly tried everything before this. About three weeks in, it finally clicked — I only wish I’d started sooner.”
Yes — the method is built on peer-reviewed research, and every claim links to its source.
Try the whole thing. If it isn’t for you, email us within 60 days for a full refund — no questions.
Lifetime access, every future update, and a private support channel.
Complete your order below and you’ll get instant access to everything.
Illustrative loop. You choose where the marker sits and what each behavior brings in.
The moment someone submits an email, their entire history connects to it — every page before the opt-in, every minute of video, every return visit after. When a lead hits your CRM, you already know how warm they are and what they've seen.
Generate a snippet per funnel page and paste it into your page builder. No developer, no build pipeline, no tag manager required.
<script>/* Funnel & Trace tracker */ ...</script>
Visitors are traced from first click: pages, video progress, UTMs and ad IDs, devices, return visits. Leads attach automatically when an email is captured. Connect Meta Ads or Google Ads and their daily spend is read in and shown beside it — read-only, and you can disconnect at any time.
Open the console for live journeys, or let the morning summary tell you what mattered. Act on the leak, not the hunch.
Built for funnels on Kartra, ClickFunnels, and any page that accepts a script tag · connects to Meta Ads and Google Ads to read your campaign spend alongside it
Your funnel is already telling you why it converts the way it does. Funnel & Trace is how you hear it.